Minicabs is a business website which offers the very best London minicab service – a claim that’s backed up by a huge number of our passengers, who consistently use them due to promptness, politeness and great value for money. It has been providing a number of services to public. Another part of success is the fact that they’re reliable. The final reason why they’ve grown to become one of the area’s biggest taxi companies is simple: they offer a huge number of services. We kicked off this project by analyzing the car hire market; looking at other successful organizations and their websites. We also analyzed direct competitor websites and similar rental and booking type websites.This research helped us to establish some ground rules and best practices for us to integrate into the Mini Cabs website.